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What is in-depth interview?

An in-depth interview is a qualitative research method used to gather detailed and comprehensive information about a particular topic or issue. In an in-depth interview, a researcher conducts a one-on-one conversation with a participant, asking open-ended questions to explore their experiences, perspectives, attitudes, and beliefs related to the topic of interest.

Unlike surveys or questionnaires, in-depth interviews allow for more nuanced and in-depth responses from participants, providing rich data that can be analyzed for themes and patterns. In-depth interviews are often used in social sciences research, market research, and journalism.

In-depth interviews can be conducted in person, over the phone, or online, and typically last for an extended period of time, ranging from 30 minutes to several hours. The goal of an in-depth interview is to gain a deep understanding of the participant's thoughts, feelings, and experiences related to the topic being studied.

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