What is the optimal number of people in a focus group?

The optimal number of people in a focus group can vary depending on the research question and the specific objectives of the focus group. Generally, a focus group should have between 6 and 10 participants. This size is large enough to generate diverse perspectives and opinions but small enough to allow for in-depth discussion and interaction among participants.

If the research question is focused on a specific niche or target audience, a smaller group size may be appropriate to ensure that the discussion is relevant and representative of that audience. Conversely, if the research question is broader and seeks to capture a range of perspectives, a larger group size may be appropriate.

Ultimately, the optimal number of people in a focus group depends on the specific goals of the research, the complexity of the topic being discussed, and the resources available to conduct the focus group.